A Network to Make Sense of Meaning
We believe that answers to complex problems do not emerge from isolated minds, but from a diverse and interconnected ecosystem of knowledge.
Our beginnings
This journey did not begin in a meeting room, but through personal conversations and close experiences—some within our own families. We witnessed firsthand both the transformative potential of master plants and the risks of an unstructured approach. We chose to commit to creating that structure: a project grounded in science, care, and respect.
Our network is a fabric of collaboration that brings together pioneers of modern science, spiritual leaders, and therapists from diverse traditions—creating a unique space for dialogue, research, and healing.
The people behind the mission
This is the leadership core that drives Ser Ajayu’s vision and operational architecture. A multidisciplinary team with the experience and capacity to manage a complex, multifaceted system, dedicated to articulating and sustaining this ecosystem.
Our team
Diego Giacoman
Director and Researcher
With 20 years of experience in public policy and a deep commitment to ethnobotanical study, Diego leads the vision and strategy of Ser Ajayu. He serves as the primary bridge between research, policy, and the implementation of our projects.
Lloyd Jacobs
Therapist and Ceremony Guide
Co-founder of Ser Ajayu and Director of the Bolivian Center for Solidarity Vida, Lloyd holds a Master’s degree in Cognitive-Behavioral Intervention in Addiction Treatment. Having personally overcome addiction, he now draws on traditional medicine to empower others in their own healing journeys.
Marcelo Peñaranda
Strategy and Communication
With a Master’s degree in Marketing and Commercial Management, Marcelo supports project coordination and the development of communication strategies. His experience helps ensure that our mission reaches more people in a clear and effective way.
Noelia del Carpio
Psychologist and Musician
Noelia guides participants through the preparation and integration of their therapeutic experience, helping them develop the emotional and rational tools needed to navigate their process. As co-founder of TeLeo, she also brings valuable expertise in digital therapy.
Jorge A. Zapata
Web Developer
Full-stack software developer with over 10 years of experience building web and mobile applications for both national companies, such as Entel, Trilogy, and AssureSoft, as well as international organizations like Kill-Switch and Menuocity. He works within AGILE methodologies, with a strong focus on collaborative teamwork and continuous improvement, leveraging AI-powered development tools to accelerate and enhance the development process.
Luis Lopez
Ceremony Guide
With extensive experience guiding ceremonies since 2008 in centers across Bolivia and Peru, Luís brings deep practical and ceremonial wisdom. His presence is essential in creating a safe, supportive, and held environment throughout the sessions.
Ramiro Peña
Medical Researcher
With experience in emergency medicine and a specialization in Digital Health and Health Technologies, Ramiro brings medical rigor to our research protocols. He serves as a vital bridge between clinical practice and technological innovation in healthcare.
Network of key partners
Our allies
Our core team is supported by an extended circle of world-class collaborators and advisors. This transdisciplinary network includes leading academics, scientists, and spiritual leaders from multiple countries, whose experience strengthens and enriches our dialogue of knowledge.
